Packaging refers to the overall name of containers, materials and auxiliary materials used in the circulation process to protect products, facilitate storage and transportation, and promote sales according to certain technical methods. The following is a detailed introduction to the packaging:

Function of packaging

Protection function: This is the most basic function of packaging, which can prevent the product from being damaged, deteriorated or polluted by physical, chemical, biological and other factors during transportation, storage and sales.

Convenient function: to facilitate the transportation, loading and unloading, storage and use of products, such as the use of appropriate packaging shape and size, easy stacking and handling; Design a packaging structure that is easy to open and use, making it easy for consumers to use the product.

Promotional function: Exquisite packaging can attract consumers' attention, stimulate consumers' desire to buy, and play a role in promoting sales.

Classification of packaging

According to the classification of packaging materials: can be divided into paper packaging, plastic packaging, glass packaging, metal packaging, ceramic packaging, wood packaging, etc.

According to the shape of the packaging container classification: can be divided into boxes, buckets, bags, bottles, cans, boxes and so on.

According to the use of packaging classification: can be divided into transportation packaging, sales packaging, gift packaging, special packaging and so on.

Elements of packaging design

Shape elements: including the shape, size, proportion of the package, to consider the characteristics of the product, transportation and storage requirements and consumer habits and other factors.

Composition elements: Through the combination of graphics, text, color and other elements, to convey the product information and brand image, pay attention to the composition of concise and clear, highlight the focus and attractive.

Material elements: Select the appropriate packaging materials according to the nature, use and cost of the product, while considering the environmental protection and recyclability of the material.

According to the shape of the packaging container classification: can be divided into boxes, buckets, bags, bottles, cans, boxes and so on.